Privacy Policy

AlSteel Roofing Inc.

Effective date: July 29, 2026 Last updated: July 29, 2026

1. Who We Are

ALSTEEL ROOFING INC ("AlSteel," "we," "us," or "our"), doing business as AlSteel Metal Manufacturing, is a metal roofing manufacturer based in Fort Myers, Florida. This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you have when you visit https://www.alsteelroofing.com (the "Site"), contact us by phone, email, WhatsApp or our website chat widget, or purchase our products and services.

By using the Site or providing information to us, you agree to this Privacy Policy.

Contact information

AlSteel Roofing Inc. 17121 Cam Court, Suite 2 Fort Myers, FL 33967 United States Phone: (239) 288-4215 Email: marketing@alsteelroofing.com Business hours: Monday–Friday, 7:00 AM – 4:00 PM ET

2. Information We Collect

Information you provide to us

  • Name, company name, and job role

  • Mobile and landline phone numbers

  • Email address

  • Billing address, shipping address, and project or job site address

  • Roof measurements, measurement reports, drawings, and project specifications

  • Quote requests, order history, and purchase records

  • Payment information, which is collected and processed by our third-party payment processors. We do not store complete payment card numbers on our systems.

  • The content of messages you send us through our chat widget, contact channels, WhatsApp, email, or phone

Information collected automatically

  • IP address, browser type, device type, and operating system

  • Pages viewed, time on page, referring and exit URLs

  • Cookies and similar tracking technologies, including Google Analytics, Google Tag Manager, and advertising pixels

We do not collect or process sensitive personal information such as government identification numbers, health information, or biometric data through the Site.

3. Text Messaging (SMS and MMS)

How consent is obtained. We send text messages only to individuals who have expressly opted in. Marketing text message consent is collected exclusively through a separate, optional consent checkbox inside the chat widget on https://www.alsteelroofing.com. That checkbox is unchecked by default and reads:

I agree to receive marketing text messages from AlSteel Roofing Inc at the phone number provided. Consent is not a condition of purchase. Message frequency varies. Msg & data rates may apply. Reply STOP to unsubscribe, HELP for help.

Marketing consent is never bundled with any other consent, and is never a requirement for requesting a quote, placing an order, or receiving service.

Types of messages. Promotions and special offers, new product, color and profile availability, discounts on panels and accessories, event announcements, and service updates. We may also send transactional messages related to a quote or order you have requested, such as quote delivery, order status, and scheduling coordination.

Message frequency. Message frequency varies.

Cost. Message and data rates may apply. These charges come from your mobile carrier, not from AlSteel.

How to stop receiving messages. Reply STOP to any message to unsubscribe. You will receive one final confirmation message and no further marketing texts. You may also email marketing@alsteelroofing.com or call (239) 288-4215 to be removed.

How to get help. Reply HELP to any message, email marketing@alsteelroofing.com, or call (239) 288-4215.

Carriers. Mobile carriers are not liable for delayed or undelivered messages. Message delivery is subject to effective transmission by your carrier and is not guaranteed.

Sharing of mobile information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We do not sell, rent, or trade phone numbers or SMS consent under any circumstances.

We do not purchase, rent, or acquire phone numbers or leads from any third party, affiliate, or lead vendor.

4. How We Use Your Information

  • To respond to inquiries and provide quotes and estimates

  • To fabricate, fulfill, schedule, and deliver orders

  • To process payments and maintain business and tax records

  • To provide customer support and warranty assistance

  • To send transactional messages about a quote or order you requested

  • To send marketing messages, only where you have opted in

  • To operate, secure, and improve the Site

  • To measure the performance of our advertising and website

  • To comply with legal obligations and enforce our Terms of Service

5. How We Share Your Information

We do not sell or rent your personal information.

We share information only in these limited circumstances:

  • Service providers. Companies that operate services on our behalf, including our customer relationship management and messaging platform, our text messaging provider, our website host, our payment processors, our accounting software, and our shipping and delivery partners. These providers may access information only to perform services for us and are bound by confidentiality obligations.

  • Legal requirements. When required by applicable law, subpoena, court order, or valid government request, or to protect our legal rights, safety, or property.

  • Business transfer. In connection with a merger, acquisition, financing, or sale of assets, in which case the recipient will be bound by this Privacy Policy or a policy providing equivalent protection.

We do not share personal information with third parties or affiliates for their own marketing or promotional purposes.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember preferences, analyze traffic, and measure advertising performance. You can disable or delete cookies through your browser settings. Some parts of the Site may not function properly if cookies are disabled. We use Google Analytics and Google Tag Manager for website analytics and may use advertising pixels to measure campaign performance.

7. Data Retention

We retain personal information for as long as needed to provide our products and services, maintain business, warranty, accounting and tax records, resolve disputes, and comply with legal obligations. Records of SMS opt-in and opt-out are retained for as long as required to demonstrate compliance with applicable telecommunications regulations.

8. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on where you live, you may have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information

  • Opt out of marketing emails by using the unsubscribe link in any email

  • Opt out of marketing text messages by replying STOP

  • Ask us not to share your information for marketing purposes

To exercise any of these rights, email marketing@alsteelroofing.com or call (239) 288-4215. We may need to verify your identity before acting on a request. We will respond within the timeframe required by applicable law. We will not discriminate against you for exercising these rights.

Note that we may keep certain records, such as completed transactions, warranty records, and opt-out records, where retention is required by law.

10. Children's Privacy

Our Site and services are directed to businesses and adults. We do not knowingly collect personal information from children under 18 years of age. If you believe a child has provided us with personal information, contact us at marketing@alsteelroofing.com and we will delete it.

11. Third-Party Links

The Site may contain links to third-party websites and social media platforms. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date and takes effect when posted. We encourage you to review this page periodically.

13. Contact Us

Questions about this Privacy Policy or about how we handle your information:

AlSteel Roofing Inc. 17121 Cam Court, Suite 2 Fort Myers, FL 33967 Phone: (239) 288-4215 Email: marketing@alsteelroofing.com